d&b audiotechnik Great Britain has appointed SFL as an official UK Sales Partner.

Founded in 1990, the Reading-based A/V supplier specialises in sales support, permanent installations and corporate hire, as well as offering an in-house training programme for live production engineers. As A/V partner for the Royal Albert Hall, SFL has a strong presence in both the UK and international markets.

‘d&b and SFL have shared a rich 20-year history,’ says Gianni Abruzzese, Commercial Manager at d&b GB. ‘As a key user of d&b products, the expertise and experience the team brings can only be a benefit to d&b and our end-users. SFL has an impressive infrastructure, with dedicated sales, install and corporate rental divisions, fronted by specialist staff who know how to support their customers. SFL shares the d&b education ethos, we see this partnership going from strength to strength.’

‘We look forward to supporting d&b users through supply, installation, and training – and being a centre of excellence for d&b,’ says SFL Managing Director, Tom Jeffery. ‘Purchasing a d&b system isn’t just a one off transaction, it’s an investment into a relationship with a brand and with a supplier that will last the lifetime of your equipment and beyond.’