Optocore has appointed Mark Davidson as its new International Sales & Marketing Manager.

Mark DavidsonBased at the company’s HQ in Munich, Davidson’s remit includes the EMEA, Russia and Asia-Pacific territories. His priority will be to focus on these core markets and develop a direct and indirect sales strategy, at the same time carrying out a review of Optocore’s global partners.

Davidson, who is multilingual, has enjoyed a distinguished career in network systems for broadcast and live applications, both in North America and Europe. He arrives at Optocore from Advantech Wireless, where he was selling satellite uplink and downlink equipment as well as networking systems. Recently, he worked in International Sales & Marketing capacities with Riedel Communications and Clear-Com Communications – first in Germany before being transferred to New York City.

‘The company has great technology and a strong foothold in the broadcast, live and fixed installation markets,’ he says. ‘The potential is huge and I’m really excited – I’m sure we can grow the company exponentially.’

More: www.optocore.com

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