One of his first tasks was to integrate a hugely increased product portfolio, and this was coordinated directly with support from the technical team at Prolyte Leek. Following the merger of Prolyte Products and Litestructures in September 2010, Prolyte UK Limited is designed to manage and develop UK sales for the four group brands – Litestructures, Prolyte Structures, StageDex and ProLyft.
February marked the development of three key stockholding distributors to service the UK market place; Stage Electrics, Impact Products Europe and AC Entertainment Technologies. These appointments followed a comprehensive analysis of the current market for trussing and staging in the UK, and numerous end-user interviews.
All three distribution partners are now holding considerable quantities of Prolyte Group trussing and staging products and this is backed up by a sizeable stockholding at the company’s Wakefield HQ. Added to Prolyte’s established UK dealer network, this brings UK stock levels to close to £1m.
Prolyte Group has aso launched a sales initiative in the shape of aggressive, market transparent UK pricing for all four product lines. Particular focus has been given to the core products lines with reductions of up to 20 per cent. Prolyte believes the new pricing to be the most competitive in the market: ‘When we brought together the two companies last year, I was proud of what we had achieved and confident that this laid the ideal foundations for the future, both in commercial and technical terms,’ says MD, Lee Brooks. ‘The past six months have been busy and not without challenges, but I feel increasingly confident that we offer an unmatched combination of personnel, product, availability and pricing with which to service the UK trussing and staging market’.
More: www.prolyte.co.uk
