Loudspeaker manufacturer PMC has appointed Ted White as PMC USA Director of Operations/Chief Engineer.
The appointment comes as the company is supporting immersive audio as a partner to Dolby and Universal Music Group, developing and promoting the Dolby Atmos format in music mixing. With extensive experience in mixing surround sound projects for Live Nation Studios – and as a long-time PMC user and client – White is well placed to uphold PMC’s position as a leader in this market.
‘While he was with Live Nation Studios, he was responsible for mixing iTunes live concerts in surround sound and he is also very familiar with PMC products, having used them many times in studios and for trade shows and events,’ says Maurice Patist, President PMC USA. ‘He is well known in the industry and incredibly well respected. Having someone of Ted’s calibre in a hands-on role spanning many different disciplines will be a great asset for PMC as we move forward. There are a number of major Atmos Music projects in our business pipeline and we are delighted that Ted is here to ensure they run smoothly and efficiently.’
After graduating from the University of Massachusetts with a Degree in English, White moved to California to study Audio Technology. His pro audio career has spanned many management roles encompassing marketing, technical sales and service for companies such as Solid State Logic and Harman. He has also accumulated experience on the user side of the industry, working as a composer, music producer, engineer and audio mixer for West Coast facilities such as Conway Recording Studios, Media Hyperium Studios, Studio Intonato and Live Nation Studios. He joins PMC from Focusrite Pro, where for the last two years he has held the position of Global Marketing Manager.
‘I first came across PMC products in 2003 when I was working on a surround sound project and was introduced to the speakers by a fellow engineer,’ White says. ‘I was blown away by their clarity and quality and have been a big fan of the brand ever since. It is a great honour to now be part of the PMC team. As a working producer and engineer, I am firmly of the opinion that PMC is the only loudspeaker brand that can properly handle the Dolby Atmos Music format and I am looking forward to helping the company develop and maximise its reputation in all pro audio markets.’
As well as overseeing PMC USA’s daily operations, White will provide technical back up, arranging demos and generally assisting the sales, marketing and R&D teams as they establish existing PMC products and introduce new ones. He is already a familiar face at international pro audio trade shows and will be attending many of them on PMC’s behalf when these finally return following the Covid-19 pandemic.
More: www.pmc-speakers.com
