In her new position, she will use her international business experience to assist Studiomaster extend its worldwide sales channels. ‘Wei Li brings a unique skills set to this new position in the sales team,’ says Head of Marketing, Patrick Almond. ‘The creation of this position and her appointment reflects the global ambitions for the Studiomaster brand moving forward.’

Speaking at the recent Pro Light & Sound show in Frankfurt, he added: ‘The level of interest from trade visitors was greatly in excess of our expectations, and clearly owed much to our new product strategy. New distribution channels were opened up, with more than 40 new sectors or territories to be set up in the following months.’

More: www.studiomaster.com