Audio-Technica has promoted Gary Dixon to the newly created position of Audio-Technica US Director, Broadcast Business Development, reporting to Audio-Technica US Vice President and Officer, Products, Business Alliances & Marketing, Kurt Van Scoy.
Dixon’s team will be supported by Ben Cochran (Engineering & Technology Advisor) and Brent Chamberlin (Broadcast Sales Engineer) and have the combined focus and responsibility for the sales, strategy, support and product development for the company’s US broadcast division.
In his new role, Dixon will focus on strengthening relationships and developing new partnerships with broadcasters, production companies, rights holders, channel partners and service providers. As part of A-T’s growth plans for the broadcast market, Dixon will also work with the company’s Product and Engineering teams to bring A-T’s solutions to broadcast and production customers across the Americas region.
Dixon’s diverse background covering broadcast applications, including sports and special events, will serve him in his new role. His 20-year career includes work in commercial audio markets, system solutions at Audio-Technica, and owning his own systems design and installation business. He also has many years’ experiences in the community broadcast markets with freelance work and volunteering at Hudson Community Television (Hudson, Ohio).
Over his ten years at A-T, Dixon has assisted the company in driving sales through technical presentations; worked closely with Sales, Marketing, Audio Solutions and Product Managers to deploy marketing/technical documents for the successful application of A-T products in professional applications; and established and maintained positive industry relationships. More recently, he has created strategic plans for professional broadcast-related exposure and obtained his Certified Product Marketing Manager status from AIPMM.
Cochran, appointed as A-T US Engineering & Technology Advisor, will provide technical direction on new and existing products for Professional Broadcast. Cochran’s ten-plus years with the company include product testing and engineering, research and development, and membership in various standards committees and new technology organisations. His background is heavily focused on microphone development and audio-over-IP solutions. He brings years of technical and hands-on experience with IP audio systems and their market-specific requirements. Cochran also contributes his great understanding of the broadcast and livestreaming markets, specifically within the house of worship markets as a long-time volunteer and church staff member. His diverse background will be employed toward designing products that push Audio-Technica’s Professional Broadcast offerings into the future of media production.
Chamberlin, appointed as A-T US Broadcast Sales Engineer, will focus on developing new accounts with broadcasters, production companies, rights holders, channel partners, and service providers. His ten-plus years at A-T have been focused on technical support of all A-T products. He also has participated in the summer and winter games to support the application of A-T products for the host broadcaster. He is a multi-faceted engineer and musician. He loves to capture sound from behind an audio console just as much as creating music in front of a microphone. He is an advocate for audio education and continually applies his interest and skillset toward diverse, audio-related projects. He has also presented audio seminars at SAE Institute NY and Harvard University.
‘Each member of this team has unique broadcast and production experience,’ Van Scoy says. ‘Gary has developed exceptional product, management and sales skills in his career with Audio-Technica. And along with the additional appointments of Ben Cochran and Brent Chamberlin, both with exceptional technical skills and broadcast related experience, we have a team in place ready and willing to get the job done. They will provide a seamless move to lead and set plans and strategies for our broadcast division focus and success.’
More: www.audio-technica.com
