EAW has appointed John Speck to the position of Marketing Director.
Speck served on EAW’s marketing team from 1995-2000 and as an outside consultant in the years since. He brings with him technical knowledge and communication/writing skills, which will be used to develop an ongoing strategic vision for marketing EAW.
His return was announced by EAW President, Jeff Rocha: ‘It’s very rare in our industry to find a person who can both understand an innovation at the technical level and also communicate that innovation in a compelling, non-technical way. John is such a person, as he proved over and over during the 1990s. Because he was such an important part of our marketing team in the 1990s, he already understands what works for us. In fact, he already has shared some great ideas. Specifically, we look forward to a revitalised mission to educate the market about the innovations we develop here. As John says, “if you’re not teaching, you’re not selling”. And he understands the balance between EAW’s high-powered, scientific aspects and the fun-loving, approachable side that makes us unique.’
Speck began his career in 1993 with advertising firm Mariani, Hurley & Chandler. He joined EAW’s marketing department in 1995, moving on to serve as Director of Marketing for Mediaspace Solutions. The following year, he founded Real Advertising, which counted both EAW and Mediaspace Solutions among its clients. Real Advertising merged with the New Commons think tank in 2009, and there Speck worked with such organisations as Rhode Island Economic Development Corporation, OSHEAN and Providence College.
‘My approach is very simple: dig down into the brand to find its core values, concepts that apply to any aspect of any project the brand might develop,’ Speck says. ‘What’s great about EAW is that those core values are, in fact, values. The brand has a very high level of integrity, and I will continue to bring that message to the market in very clear terms.’
More: www.eaw.com
