Riedel Communications has announced an expansion of its APAC leadership to better align with perceived market needs. With significant growth in sales and team size, the company will divide the APAC region into Asia and Oceania teams to reflect its commitment to a full-service presence in Australia and enhance customer relationships through direct sales and support services.
Chris Johnson has been promoted to the role of Director Oceania, overseeing Australia, New Zealand and surrounding countries. With almost two decades of experience in broadcast and live events, Johnson has been instrumental in leading the region to new heights since joining Riedel in 2016.
‘We’re really proud of what we’ve been able to accomplish so far in Australia and New Zealand,’ he says. ‘Our success is the result of a great team and our decision as a company to work locally and be close to our customers. We believe that close customer relationships are critical, especially as the broadcast and events industries are undergoing so much technological evolution. Having truly local technical support, service, and operations allows us to further improve our full-service offering across both our Product and Managed Technology divisions throughout Oceania.’
To bolster the Product Division business in the region, Erik Miehs takes on the role of Regional Sales Director in January 2024. With close to a decade of experience at Riedel, Miehs brings technical and managerial knowledge to his new position, having previously served as the Europe System Consulting Manager and most recently as Sales Manager ANZ.
Guillaume Mauffrey will continue to lead Riedel’s Asian business units as Sales Director Asia with an increased focus on developing major markets such as China, Japan and Southeast Asia. Here, he can rely on a strong management team of regional General Managers, with Peter Chen (China), Vincent Lambert (Japan) and Marion Dimayuga (Southeast Asia).
‘Our new organisational structure reflects the massive growth we’ve seen in both Asia and Oceania,’ says Product Division CCO, Daniel Url. ‘We are very pleased that we can entrust two very experienced colleagues, Chris and Guillaume, with leading these important regions. Asia remains in good hands with Guillaume, whose leadership has already had a great impact on the region and our growing teams in Tokyo, Singapore and Beijing. In ANZ, we are building on a well-established and well-attuned team that has been exceeding customers’ expectations under Chris’ leadership – and is sure to continue doing so with Erik at the helm. With this organisational change, both regions can continue their path to success with increased focus.’
More: www.riedel.net
