Yasmine Riechers is to become the new CEO of Georg Neumann GmbH, taking over the position from Ralf Oehl to be responsible for expanding the company’s global business and driving its strategic direction.
Previously, as part of the Extended Executive Management Board of the Sennheiser Group of which Neumann is a subsidiary, she headed the family-owned company’s Corporate Development Office. Prior to that, she worked at Sennheiser Greater China as Director of Operations and subsequently as Country Manager. She participated in developing the further strategic direction of Neumann with her predecessor, jointly driving the integration of Merging Technologies into the Sennheiser Group.
‘Together with the Neumann management team, Yasmine will be responsible for the focus and further strategic direction of Neumann,’ says Andreas Sennheiser, Co-CEO of Sennheiser. ‘Yasmine brings a strong combination of strategic thinking and international experience that will help Neumann continue to grow and strengthen the global footprint of the world-renowned brand,’ adds Daniel Sennheiser, Co-CEO of Sennheiser.
Riechers began her career in Human Resources at Sennheiser in 2008, before joining Vier S Beteiligungsgesellschaft as Project Manager and later moving to BR Science and Technology as General Manager and Siemens Transformer’s Traction Transformer Division General Manager in China.
Riechers studied economics at the University of Paderborn and spent a semester abroad at Nottingham Trent University during her studies. She continued her studies at the University of Birmingham, graduating in 2011 with a master’s degree in international business.
‘Neumann has an excellent reputation in the professional audio industry. I am proud to lead a company with such an impressive history into the future,’ Riechers says. ‘I am very much looking forward to my new role – especially to working with the entire Neumann team and our customers around the world.’
‘Developing Neumann towards a leading provider across the entire audio value chain, was an exciting task for me,’ says Oehl. ‘The support of the Sennheiser family, the dedication of our employees, and the legendary Neumann community have brought great success to the company and many special moments to me over the past four years. I am very grateful to everyone involved and will keep Neumann close to my heart. I’m now looking forward to Yasmine taking over from here to build on this.’
Berlin-based, Neumann is regarded as a leading manufacturer of studio microphones. In addition to countless sound engineers who use Neumann microphones in their studio productions, its products are also used by world-famous musicians. In 2010, Neumann launched the first studio monitor and in 2019, the company expanded its range to include studio headphones. Since 2023, Neumann has been developing audio interfaces together with Sennheiser subsidiary, Merging Technologies, to support reference quality recording workflows. The company headquarters with the development, marketing, sales, and service departments are still located in Berlin.
More: www.neumann.com
