Audio-Technica has named Mark Humrichouser as new VP of System Solution Sales/Marketing for the Americas, Professional Products, to ‘spearhead sales and marketing initiatives’ for System Solutions and Professional Products for territories including the US, Canada and Latin America. Additionally, he will assume leadership of the company’s Broadcast Sales Department.
Humrichouser brings executive level experience in business development and leadership to Audio-Technica, and is well known to the global pro audio community. He earned his degree in marketing from Radford University and most recently held the position of VP of Global Sales at Shure Incorporated. He has previous management and sales experience at Sennheiser Electronic Corporation and Systems Wireless Ltd.
Based on previous experience and market knowledge, Humrichouser will also influence the global product development process for professional products. From a Sales perspective, Mark has extensive experience in managing both external sales representatives and direct sales associates.
Reporting directly to AT President/CEO, Manabu Aoki, Humrichouser will ‘chart a course for growth and innovation in the pro aaudio landscape’.
Reid Peterson, Executive Director of System Solution Sales, and Gary Dixon, Director of Broadcast Sales, will report to Humrichouser.
Recognising System Solution and e-commerce as pivotal growth areas, Audio-Technica states that it remains committed to advancing its business objectives under the leadership of Aoki, who will continue to drive e-commerce growth and spearhead Marketing Communication strategies. Humrichouser’s primary focus will be on fortifying and expanding the System Solution business across the Americas.
More: www.audio-technica.com
