Powersoft has added two new Business Development Managers, two new Solution Engineers ad a Solutions Engineering Manager to its global team.

With more than 20 years’ industry experience, Jonathan Wu, has been Business Development Managers for China. He has a deep understanding of the pro audio market, and aims to enhance user experience and product knowledge for Chinese clients, as well as continue to raise Powersoft’s brand awareness in China.

In his new role, he will build relationships with potential clients, partners and stakeholders. ‘I have long maintained deep long-term cooperative relationships with design consulting companies, experts, and industry associates,’ he says. ‘This, combined with my experience working for a world-renowned audio company will help me create more business opportunities and generate growth for our partners.’

Jinfu Chen is now Business Development Managers for the Southeast Asian market, covering Indonesia, Thailand, The Philippines and Vietnam with the intention to create direct relationships with key integrators and consultants through regular meetings and training sessions within the distribution network. Chen has an extensive background in the industry, having previously worked with Yamaha Commercial Audio and Audio-Technica, as well as a freelance sound engineer.

‘My vision for the Southeast Asian market will be to ensure Powersoft is the first choice for consultants, integrators, and rental companies for their projects,’ he says. ‘Even though the market is improving after Covid, with the increase in commercial audio projects, such as hotels and theme parks, it is complicated by nature with multiple languages and cultures.’ Chen sees this as an opportunity for Powersoft to gain more market share, as the market is willing to spend for higher quality, assurance, and dependability, ‘especially for mission critical projects.’

As a new Solution Engineer for the Chinese market, Michael Wu says, ‘When I first started in the pro audio field in 2006, the market was predominantly occupied by analogue amplifiers, I believed then that Powersoft represented the future direction for power amplifier development and to date, Powersoft has become a leading brand in China’s high-end power amplifier market.’

Wu’s plan will work with EZPro International to promote the application of innovative products in China and explore their potential within specific market segments. This includes training, promotion and technical support.

In the UK, new Solution Engineer Tom Bland will assist the sales team with training, demonstrations and technical help, as well as being directly available to Powersoft’s users and specifiers to help them better understand Powersoft’s offerings and provide support.

Bland has worked in professional A/V began his career in the Education & Application Support Team at d&b audiotechnik GB after graduating university. He plans to work with Powersoft’s sales team and UK distributor, CUK Audio, to offer assistance to end-users, integrators and consultants. ‘I’m most looking forward to getting stuck in, meeting with new people and old friends, and helping the UK market develop solutions for their needs,’ he says.

Joe Byrne, whose industry experience includes more than 30 years in A/V integration, live production and manufacture, joins the Powersoft US team asSolutions Engineering Manager. He believes that his background in the industry gives him a ‘unique insight’ into the challenges Powersoft customers face in their day-to-day business.

‘I’ve always known Powersoft to be a leader in amplifier technology and development as well as producing some of the most reliable hardware in the industry,’ he says. ‘I am looking forward to expanding our footprint within the US market and showing our partners and customers that we, as a company, are constantly working to provide the best products, technology, training, and support.’

Byrne will focus on the immediate needs of Powersoft’s US team, including day-to-day activities, product training, customer education and overall technical support. He also aims to implement a relevant and sustainable product training system for Powersoft dealers, showcasing the company’s efficient engineering approach to sustainability, long-term reliability, and cost savings, as well as value add product features.

‘The addition of Jonathan, Jinfu, Michael, Tom and Joe to our global team, strengthens our commitment of making inspiring, reliable, and innovative products, while helping our customers to be more successful,’ says Powersoft Sales & New Business Development Director, Luca Giorgi.

More: www.powersoft.com