Bose Professional has appointed Adam Castillo as VP of Global Marketing, reporting to CEO John Maier.
Castillo joins a diverse and growing list of senior tech professionals recruited to the newly independent Bose Professional team over the past year, and brings more than 20 years’ experience leading marketing teams at companies ranging from startups to large, global technology companies.
‘Adam’s deep experience in global marketing and extensive expertise in the pro audio industry will be invaluable as we continue to grow our business and expand our reach,’ Maier says. ‘We consider ourselves fortunate to be able to benefit from his experience and are excited to have him as part of Bose Professional.’
Castillo has held senior marketing positions at companies including Logitech, Avid and Blue Microphones, where he has led global marketing strategy and execution, brand strategy and development, and product marketing among other functions. He is the creative architect behind multiple global brand launches and brings with him extensive experience in new market development. At Bose Professional he will lend his skills to help position the company for explosive growth in its new era as a standalone organisation.
‘I’m grateful to be part of such an impressive leadership team that was brought on to build the next chapter for the company,’ Castillo says. ‘The company’s overall talent, the technology, and its 50-plus year legacy are all ready to be harnessed – it’s rare to see so much potential in one place.’
After being taken private in April 2023, Bose Professional has been building and expanding its autonomous operations and infrastructure at a rapid pace over the past four quarters, most recently announcing the launch of a hybrid US sales organisation. In addition to filling key positions, the company has opened ten new offices and Experience Centers in cities around the world, including Tokyo, London and Shanghai.
