Restructuring and expanding its Europe, Middle East & Africa (EMEA) sales team, L-Acoustics has promoted four long-standing team members to newly created Head of Sales positions and recruited three more. Led by recently appointed EMEA Director of Sales, Tim Völker, the move is intended to meet the increasing sophistication and scale of projects in the region.
The company’s increased investment in personnel over the past two years has been strategically directed towards enhancing client support, improving service quality, and providing closer account management. This client-centric approach has been well received across all market sectors, as evidenced by strong sales performance and growing market acceptance of L-Acoustics solutions.
Forming a robust leadership team crucial for meeting customer needs and service demand, the promotions include Chris Mead (Middle East, India, Africa & Eurasia), Paul McMullan (Northern Europe), Tim McCall (South-Western Europe) and Steffen Luuk (Central & Eastern Europe).
With a collective total of 28 years’ experience at L-Acoustics, the promotions promise strong leadership across the company’s diverse markets that will work closely with Völker to drive the company’s growth in the EMEA region.
Complementing the new leadership structure, L-Acoustics welcomes three new sales managers: Cyril Matar (Middle East), Thomas Williams and Tom Macklin (UK & Ireland).
The Head of Sales teams will work under Völker. L-Acoustics has seen a 30 per cent increase in its workforce over the past two years. ‘Our growth strategy is two-fold,’ he says. ‘We’re deepening our relationships in established markets while expanding into new territories and applications. For instance, we’re seeing increased demand for our solutions in luxury residential projects and immersive entertainment experiences. Our expanded team has the expertise to drive growth in these exciting new verticals.
‘The impressive trajectory of L-Acoustics speaks to the strength of our products and the trust our clients place in us,’ he adds. ‘Our expanded team is poised to support our existing partners better and drive growth in key emerging verticals and geographies. We’re capitalising on exciting opportunities in sectors such as high-end residential installations, and next-generation nightclubs. This proactive approach allows us to meet current demand while continuing to shape future trends in professional audio.’
More: www.l-acoustics.com
