ACT Entertainment has appointed James Oliver to the position of Vice President of Strategic Partnerships, tasked with ‘developing a live sound division that mirrors the success ACT has created for its other partners in the entertainment space’.

An experienced sales and marketing professional, Oliver has worked extensively in the professional audio industry. He previously served as Partner and Chief Strategy Officer at PK Sound, following his role as Director of Marketing & Sales for Adamson Systems Engineering. Prior to that, Oliver led Toronto-based boutique web design agency, The Song Tree, which he founded in 2002. He also earlier worked with DDB Canada, a global ad agency, where he was responsible for direct marketing strategies for Dell Canada.

James Oliver

Oliver studied advertising at Ontario’s Sheridan College before traveling abroad to complete a bachelor’s degree in communications and media from the Western Sydney University in Australia. He returned to Western University in London, Ontario to conclude his education in media information and techno culture.

‘I have had the pleasure of working with ACT since the partnership with PK Sound was announced late last year, and I look forward to developing that relationship as a member of the ACT team,’ Oliver says. ‘The ACT brand is renowned for breaking world leading professional A/V solutions. The company has invested in the infrastructure, inventory and customer support teams that elevate the market position for the manufacturers and companies under their care. I’m excited to participate and bring a new dimension to the company’s already elite product portfolio.’

‘We are pleased to have James join us in our efforts to increase ACT’s position as a leader in the professional audio market,’ says ACT Entertainment President and COO, Dale Williams. ‘James brings decades of technology-focused sales, marketing and strategic planning experience that will be pivotal in our initiatives. PK Sound has been a welcome addition to our wide array of product offerings, and I am confident that James will help further drive sales across all our product lines.’

More: www.actentertainment.com

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