Audiologic has appointed Mark Flanagan as Head of Marketing, in a move designed to signal ‘further ambition and investment for growth’ from the Harlow-based audio technology distributor.
Flanagan joins Audiologic as part of wider additions to the Sales & Marketing team, and a move to new premises including customer-facing training facility, in tandem with the company marking 20 years in business.
Responsible for driving marketing activities in support of Audiologic’s key brand portfolio as well as developing brand identity and reach for Audiologic itself, Flanagan calls on 25 years’ experience in various technology marketing roles. More than a dozen of those years were spent in audio having spent six years at Tannoy and Lab.gruppen (under TC Group ownership) and seven years prior at MI/pro-audio chain Sound Control & Turnkey.
Having spent the past decade in executive sales and marketing leadership of a global laboratory technology firm, Flanagan was motivated to return to the A/V world; eager to bring strategic and commercial experience back to bear on a subject matter that is as much a passion and obsession for him than it is business.
‘I never stopped thinking about audio technology after leaving the industry in 2014,’ he says. ‘I’d still find myself looking up in restaurants, airports and venues to spot the loudspeakers or glimpse at the desk or equipment rack whenever I could. It’s in your DNA I think, once you discover it, it’s impossible to ignore. When Audiologic came my way, there wasn’t much hesitation – it’s clear the company is on the move in more ways than one and I’m looking forward to bringing experience and passion together to help shape the next phase.’
‘As a small but fast-growing company, chemistry and teamship are crucial,’ adds Audiologic MD, Andy Lewis. ‘I believe Mark brings the right values and personality, alongside proven marketing pedigree and relevant experience to our leadership team; and no doubt be instrumental in shaping our brand story.’
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More: www.audiologic.co.uk
