Powersoft Audio has announced the appointment of Cristiano Traferri as a House Account Professional Leader.
With more than 25 years’ experience across audiovideo, commercial and power electronics sectors, Traferri brings expertise to strengthen client relationships and drive growth with increased emphasis on sustainable products and practices.
He has held key roles in marketing, key account management and business development, collaborating with clients worldwide across diverse industries including IT, ICT, lighting, industrial automation and telecoms.
‘For me, joining Powersoft is the perfect opportunity to bring together the skills and expertise I have developed over the years,’ he says. ‘It is undoubtedly the ideal environment for me, particularly due to the uniqueness of our products and the company’s values.’
Traferri expects to foster sustainable growth and innovation through client relationships, ensuring Powersoft’s solutions consistently ‘exceed client expectations and drive mutual success’. He will focus on enhancing Powersoft’s OEM client-centric approach by developing and maintaining long-term relationships with new and existing clients. As well as expanding Powersoft’s presence in emerging markets and sectors.
He emphasises the importance of innovation: ‘Thinking outside the box is crucial for discovering new application opportunities. A fresh perspective, along with an awareness of time-to-market, can make all the difference,’ he explains. ‘By challenging conventional thinking and exploring creative solutions, businesses can identify applications for their products and services that may otherwise go unnoticed.’
More: www.powersoft.com
