Audinate has named Dave Anderson as its Director of Sales.

Dave AndersonAnderson brings a very successful career of sales leadership in the professional audio and video industries to his new position, including 18 years with Avid, where he held various sales roles establishing professional audio, video, storage and asset management technology products in the marketplace.

‘Audinate is well positioned for significant growth as customers recognise Dante as the market leading solution for digital media networking while de-risking their future by providing a elegant migration path to upgrade to new standards such as the IEEE Audio Video Bridging (AVB),’ he says.

Focused on Avid's professional audio business, Anderson aggressively grew sales and helped establish Pro Tools as the market-leading DAW.  He formerly held the position of Territory Account Manager & West Coast sales manager, responsible for the largest territory in Avid's audio business.

‘Dave brings significant knowledge and expertise from his past 20 years in the A/V industry,’ says Audinate CEO, Lee Ellison. ‘He has always delivered a successful track record in all of his past roles, and we are excited to have him join Audinate.’

More: www.audinate.com

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