Following strong growth in sales in Germany, Audient is now supplying dealers directly.
The change in distribution strategy is expected to deliver a closer relationship with customers and dealers. To coincide with this new set-up, sales manager Simon Horn joins the Audient team, providing a contact point for current and future customers in Austria, Switzerland and Germany.
Initially based in Audient’s UK headquarters, Horn is handling sales and support, as well as being at the forefront of business development in this region. ‘Having developed direct relationships with our dealers in the UK and US and seen the benefit to sales and support that this has brought, we’re very excited to be able to offer this service to our German customers too,’ says Sales & Marketing director, Luke Baldry.
Formerly a pro musician, Horn has been on both sides of the educational system, having taught Music Techology to degree level and gained his own masters in Audio Technology. ‘I’m passionate about music, recording and technology,’ he says. ‘I have the additional bonus of understanding the needs of educational facilities, which is invaluable given Audient’s excellent track record in educational centres around the world. Making quality professional audio technology available to more people is Audient’s philosophy and I am pleased to be able to facilitate this in these important markets.’
The distribution change follows the release of the ASP8416 compact console, which his due to ship in during February 2012. ‘The product information and images we have released so far have created a lot of excitement and I’m confident that customers and dealers all over the globe will not be disappointed,’ Baldry says.
More: www.audient.com
