MSL Professional has appointed Steve Beeston to the newly created role of Sales Manager.
Beeston brings more than 20 years of experience in MI and pro audio retail and distribution to the London-based company, having previously worked for leading industry suppliers and manufacturers including Focusrite, TC Electronic and Sound Technology.
At MSL Professional he will be responsible for on-the-road sales and trade show support for the company’s growing collection of brands that currently include JoeCo, MixVibes, Two Notes and Sonoma Wire Works.
‘Steve has a wealth of industry experience and is known by many of our dealers, so he will be a great asset to the company as we begin to expand into new areas of the market,’ says Simon Lowther, MSL Pro Managing Director.
‘I’m pleased to be joining the MSL Pro team – it’s an exciting prospect to be involved with a company that is still in its early stages, as there is so much opportunity for business development,’ Beeston says. ‘I’m looking forward to working closely with MSL Pro’s dealer network to help increase brand awareness and support various sales initiatives.’