Salam Askar: Sennheiser Middle East

Sennheiser Middle East has added Salam Askar to its team as UAE Country Manager.

Previously with Ateïs, the newly created Sennheiser sales post gives Askar management of the pro audio and installation products in the UAE, in cooperation with Sennheiser’s local partner,Venuetech. He will also handle K-Array and SSL for the UAE.

‘Salam has a good understanding of the install market,’ says Sennheiser Middle East Technical Sales Manager, Ryan Burr. ‘That is something we see as a plus point and something we are going to benefit from in the future. He is also is an Arabic speaker – when you are getting down to technical things, speaking to someone in their own language is very useful because they can understand it a lot better.’

More: www.sennheiser.ae

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