Source Distribution has appointed Andy Bensley to the new position of Professional Audio Product Specialist.
In his new role, Bensley will focus on providing product training, pre-sales advice and demonstrations on all Source-distributed products, with particular emphasis on Source’s high-end studio brands – Genelec, Universal Audio, API, Eventide, PreSonus, Event and Lynx.
He will be available to Source dealers to provide staff training and hold in-store demonstrations and clinics, and end-users are encouraged to call upon his services should they require a detailed one-to-one product demonstration in their own studio. Also, with the increasing importance of online video to demonstrate products, he will work with Source’s in-house marketing department to create product demonstration and tutorial videos aimed at both dealers and end-users.
Graduating in Audio Engineering from the SAE Institute in Liverpool in 2005, Bensley went on to work as a full time studio and FOH engineer before honing his pro audio retail skills at Sound Control in Stockton and Digital Village in North London.
‘Source has always been focussed on finding ways to proactively sell products, and we’d like Source dealers to think of Andy as an extension of their own sales team – someone with impeccable product knowledge, great customer skills and a real passion for professional audio equipment,’ says Howard Jones, Source Director of Distributed Brands. ‘We’re convinced he will help drive sales of our premium brands even further.’
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More:
www.sourcedistribution.co.uk
