Chad Batchelor has joined Loud Technologies as APAC Director of Sales for Mackie and Ampeg.
Based at the company’s Singapore offices and reporting to Loud APAC MD, Davwinder Sheena., Batchelor will work with Loud’s APAC Mackie and Ampeg distributors to ‘leverage these partners’ strengths, and Loud resources, to continue the brands’ region-wide growth’.
‘As Mackie & Ampeg continue to grab more share with innovative products, our partners need commensurately more support from us to manage this growth,’ says Sheena. ‘Chad’s a real powerhouse with 20 years’ experience in live and recording engineering, distribution, service and support. Backed by our APAC support team, and HQ resources, he will bring a new level of sales support, planning and creativity to our partners’ market-development efforts.’
Prior to joining Loud, Batchelor managed Ampeg, EAW and Mackie brand distribution in Singapore. Earlier he worked in regional distribution and retail for brands including Denon, Sennheiser, Innovason, Neumann and Turbosound.
