d&b audiotechnik has appointed Gerhard Mayr as Head of Sales, who takes on the role following the retirement of Peter Tongue, after almost 14 years with the company.

Based at the company’s headquarters in Backnang, Germany, Mayr represents d&b’s decision to recruit from outside the entertainment industry: ‘Gerhard has skills stretching far outside the familiar toolkit,’ observes Marketing Director, Simon Johnston.

In his 24-year career, Mayr has worked with Force Computers (Solectron), Motorola and Garmin, developing the brands internationally and spending time in Asia. With his roots in technology, has previously developed his own loudspeakers and amplifiers, at one time having his own company that developed a control unit for moving lights.

‘Throughout his career, Gerhard has demonstrated a willingness to challenge the orthodoxy,’ Johnston says. ‘He has educated markets to accept that quality has a significant value. This is very d&b.’

More: www.dbaudio.com