Steve Greenall has joined Audinate as Director of Sales for Europe, and will be responsible for leading sales activities in the Middle East, Africa and ASEAN countries.

‘The convergence of A/V and IT continues at an incredible pace’ says Audinate CEO, Lee Ellison. ‘Steve brings to Audinate, and our customers, a diverse range of experience across A/V, IT, and networking fields. We are thrilled to have someone who can closely relate to the requirements of our OEM manufacturer’s products, and at the same time, have such a strong understanding of the needs of A/V consultants and installation contractors.’

Greenall brings more than 25 years’ professional sales experience, with the past 13 focused directly in the A/V industry. Most recently, he was Sales Director of VBrick in the UK, a leading provider of IP Video streaming solutions. Prior to that, he was Business Development Director for AMX in the UK.

‘Over the past few years, I have been extremely impressed with the rapid adoption of Dante and how Audinate is universally recognised for delivering the most complete A/V media networking solution available’ says Greenall.’ I am thrilled to help contribute to Audinate’s growth going forward.’

Audinate’s Dante provides high performance digital media networking, providing sample-accurate playback and simplifying installation and configuration of A/V networks. Based on IP standards, Dante offers the quality and performance required by professional live sound, A/V commercial installations and broadcast plus recording systems. To date, Dante has been licensed by more than 70 OEM customers across the A/V industry.

More: www.audinate.com