Max Noach has returned to Solid State Logic, taking on the role of Regional Sales Manager for Latin America to oversee day-to-day sales and support activities in Central and South America.

Noach brings extensive sales and engineering experience, understanding of the region and ability to speak English, French, Dutch, Portuguese and Spanish.

‘Latin America has become an important market for all audio companies, and we’re lucky to have someone with as much insight into the region,’ says George Horton, VP for Western Region & Latin America. ‘His experience with SSL and engineering career make Max the ideal person for the role. I look forward to working with him to continue to grow SSL’s reach into this market while fulfilling the company’s legacy of providing exemplary, innovative technology that sets industry standards.’

Since relocating to Brazil, Noach has provided freelance sales and consultancy services to Brazil-based companies in the recording, broadcast and postproduction industries. He has also served as divisional manager for Marutec-Tagima and most recently as Pro Audio Sales Manager for ProShows.

In his previous roles with SSL, Noach helped develop the company’s reach into South America. Throughout his ten-year tenure, he held positions including Area Sales Manager and Head of Sales – Western Division. Prior to taking on sales, Noach entertained a freelance engineering career, providing editing, mixing, postproduction support and sound supervising for TV, corporate video, short films, documentaries and commercials.

‘I am truly thrilled and enthused to be back at SSL, a company that I have always admired and with the people I love,’ he says. ‘I look forward to contributing to SSL’s future by helping it reach new markets and continuing to develop existing regions. This feels like coming home.’