Bringing 25 years’ experience of sales and marketing for large industrial groups, Bruno Garros has taken the role of Executive VP of Global Sales & Business Development at APG.
Garros has spent the past 15 years in high-ranking positions within the Martin Professional group, with ten years at the helm of Martin France before moving on to VP of Distributor Sales for Martin Professional worldwide : ‘I am ready for new challenges and new horizons,’ he says. ‘I’ve known the APG team for many years as the brand was distributed by Martin France, so I’ve been keeping an eye on their progress since the MBO in 2004.
‘As a company, APG is motivated and dynamic with genuinely pioneering product concepts – in short, they have all the elements for success at their fingertips. However, the company has lacked the necessary resources, both financial and human, in order to optimise their strategies and ideas. I am in a position to supply both – the opportunity, for both parties, seemed too good to miss.’
‘It’s true that we had reached a critical point in our development where we were in need of additional resources in order to move us up to the next level,’ APG’s Gregory Dapsanse agrees. ‘We have worked hard since 2004 in developing a range of high-quality products that can comfortably rival the best that the market has to offer. Our next objective is to realise that same success commercially. This is where Bruno comes in. – his arrival could not have been more timely. The wealth of experience and contacts he brings with him from everything he achieved at Martin Professional combined with what we have already achieved here at APG mark a significant turning point for us.’
‘It is my intention to double APG’s turnover in the next two-to-three years,’ Garros adds. ‘In the short term I see my role as very hands-on, supporting the current team to continue to build on what has already been achieved throughout Europe, Russia and China, and of course our domestic market in France. These are all markets I know well, so I will be operational immediately.
‘Medium and longer term, we’ll be targeting new markets such as North Africa, the Middle East, Asia and North America. I’ll also be looking at developing new economic models, both with existing and future partners. It’s going to be an exciting time for us all, and I am delighted to joining APG at such a strategic juncture. I am looking forward to being instrumental in their success.’
More: www.apg.tm.fr
