Part of a complete sales reorganisation, Ashly Audio has appointed Mike van der Logt (of 4M4You) as Sales Manager for its Europe, Middle East and Africa operations, in order to ‘strengthen and expand business with existing distributors, and develop new relationships to sustain and build sales momentum’.
Van der Logt counts more than 25 years’ experience in providing product and relationship advice to pro audio manufacturers.
‘Mike has a proven ability to develop sales in both new and existing markets, strong analytical and planning skills, and excellent rapport with people and cultures across EMEA,’ says Ashly CEO, Mark Wentling CEO. ‘He develops meaningful relationships with clients and turns them into solid partners – partners.’
Ashly Audio recognises Peter Malech of PM Distribution Germany, for many years of representation of the company in EMEA. While Malech is stepping down from his Ashly duties and assisting in this transition, PM Distribution will also continue on with EMEA representation for other manufacturers.
‘Ashly’s track record and famous reliability has earned them a lot of loyalty, and I’m excited to build on that kind of success,’ van der Logt says. ‘There is a lot to talk about in Ashly’s extensive product line, from the established workhorses, like the modular ne24.24M processor, to exciting new advances, like the nX-Series amplifiers, which pack tremendous power, higher channel counts, plus Ethernet control, Network Audio, and DSP into a two-rack-space footprint.’
More: www.ashly.com
