Based at the company’s EMEA headquarters at Pinewood Studios in the UK, Daniel Pell is now Sales Manager for the UK, Ireland and Israel and will oversee the sale of Avid’s Enterprise solutions. He will focus on building deeper relationships with key strategic accounts and creating partnerships with leading systems integrators and technology companies. With more than15 years’ experience in the media industry, Pell joins Avid with a technology solutions sales background from Microsoft.

A Territory Account Manager of video for UK and Ireland. Alex Keane will expand Avid’s relationships with its reseller channel to help boost sales of its video solutions. He joins from Mediaspec where he was a technical sales manager. Before this he was a sales specialist for Digidesign and spent a number of years as a dubbing mixer. As Inside Sales Specialist, Lizzie Johnston will support the UK Enterprise sales team. Before joining Avid, she worked for Microsoft in its Enterprise division.

More: www.avid.com