VDC Trading has named Leif Friestad as its new MD.
The Norweigan multi-linguist has previously held senior management roles at United Technologies Corporation, Johnson Controls, Lapp Group (a leader in industrial cabling) and as CEO of Canford Audio. His new role is to oversee and assist the continuing growth of VDC and of the Van Damme brand in a number of markets, as well as maintaining its position as a brand leader in the audio industry.
‘Leif is of great value to the organisation as he has both International experience and an understanding of the electronics industries as well as professional audio,’ says VDC Trading CEO, Niall Holden. ‘I believe he is ideally equipped to help me take VDC forward as we develop and expand our domestic, marine and international markets.’
‘The attraction of VDC for me is that it is a superb brand, a real little gem,’ Friestad says. ‘It has significant potential in a variety of fields as well as its strength in professional audio and broadcast. I am looking forward to being on board for the journey from good to great,’
More: www.vdctrading.com
