Cadac has named US industry veteran Paul Morini as General Manager of its US operations.
Morini joins Cadac from Music Group, where he was Customer Service Manager for Midas and Klark Teknik for the US and Canada. In his new role, he will help establish the company’s office and sales representative network for the US and Canada, following the company’s moves in the UK and Eire.
Based in New York close to Cadac’s traditional Broadway customer base, Morini will head the company’s presence at the Live Design Broadway Sound Master Classes (4-6 June), in association with Cadac’s US theatre sound consultant Tom Bensen of RF Pro.
‘I am a 30-plus year dedicated industry professional who’s worked in all facets of professional sound – retail, live engineering, production, sound design and installation, as well as all levels of factory sales,’ Morini says. ‘My industry tenure has allowed me the privilege of working side by side with some of the brightest founding and current professionals, and this new position adds to that good fortune.’
With Morini’s appointment and the opening of Cadac’s US office, the company aims to develop closer customer relationships and enable faster product development, through direct end-user feedback, as well as providing improved, factory-direct support.
‘Paul not only brings a wealth of knowledge and experience to our new US operation, but also great credibility and personal integrity,’ says Brand Development manager, Richard ‘Fez’ Ferriday. ‘The UK based team is really looking forward to working with him again.’
More: www.cadac-sound.com
