QSC Audio Products has promoted Ray van Straten to the post of Vice President of QSC Professional, its newly formed business unit for the retail, rental, production and distribution (box sales) markets. In his new role, van Straten will be responsible for guiding the direction of the business unit to ‘grow and unify’ the QSC brand.
QSC Professional will work with the newly-formed Systems and Cinema business units to serve customers worldwide, with QSC Systems focusing on Integrated Systems business headed by Joe Pham, QSC President and CEO who will serve as its interim VP. The Cinema Business Unit will be headed by existing unit head Barry Ferrell, QSC Senior VP and Chief Strategy Officer.
During 11 years with QSC, van Straten has been involved many of the company’s programmes, policies and campaigns, serving as Retail Market Manager, Director of Entertainer Solutions, and most recently as Senior Director for Marketing Communications and Training & Education. A 30-year veteran in the sales and marketing of pro audio products, he has previously been National Accounts Manager at the Yamaha Corporation of America and a Namm Board member.
‘We are entering into a tremendous growth phase, introducing new technologies and products while continuing to set the bar for customer expectations in every aspect of our business,’ van Straten says. ‘Leading the charge for the Professional Business Unit is an incredible opportunity and I look forward to working with all of our stakeholders, both internal and external, to help ensure that the QSC brand experience is both satisfying and rewarding in every way.’More: http://qsc.com
