Powersoft has announced a ‘new-look’ sales force, with two key appointments. Stefano Previtali takes the role of Regional Account Manager, EMEA, with responsibility for Touring and Install, while Fabio Lanini is Sales Account Multimedia Solutions, responsible for the Deva product line. They join forces with another recent recruit, Massimo Minardi, who arrived at the company a year ago as Sales Manager, OEM and M Systems.
‘This is part of an expansion strategy which will give us valuable new resources as the new season gets underway,’ says the company’s Pro Audio Business Unit manager, Luca Giorgi.
Having been involved in selling Powersoft amplifiers as part of a package for Proel Axiom line array, Previtali brings a strong background in pro audio and MI, and is not only familiar with Powersoft’s products but also many of its distributors. He joins the company from InMusic, where he represented its pro brand portfolio in more than 20 countries, and prior to that was Customer Support Manager at Music Group, where he built an enviable sales track record.
Of his new role, Previtali says: ‘I saw it as a great opportunity to participate in the success of a leading company that bases its strategy on Intellectual Property. This is a really strong point and gives me a lot of pride. My aim is to bring added value to a company that is growing so fast, and then to communicate these values to the largest possible number of customers who require our advanced technologies. I hope to make partners feel part of the Powersoft family and find technical solutions wherever they are required.’
Territorially, his role will encompass most of the European territories, while colleague, Karl Kahlau will retain Germany, Scandinavia and related countries.
Fabio Lanini has a background is in the PC board industry with widespread experience in the US. On his return to Italy, he takes up a newly created position linked to the Deva product, which will lead the company further into the multimedia sector.
‘Coordinating the sales and inherent developments that arise from entering a new market represents a real challenge,’ he says. ‘In the long run, Deva will prove to have been just the beginning, and as we expand the sales pipeline further into export markets, we aim to satisfy high demands of mass production with other solutions. Constant innovation and the drive to continue pioneering new technologies is central to the Powersoft ethos, and Deva represents just the start of this in the multi-media world.’
Massimo Minardi worked as a sound engineer for rental companies and later as a product specialist for leading brands in Italy before becoming product manager and later R&D engineer for an Italian loudspeaker company. ‘Powersoft was looking for someone with loudspeaker experience to be involved in selling the M-Force series worldwide in a role comparable to these of a product manager,’ he says. ‘In addition, I’m in charge of OEM sales (of amp modules) in Asia. The Asia market is new to us, and it is a great challenge.
‘What is really exciting for me is the incredible amount of technological innovation brought to the market and how much is planned for the future. I consider this to be unique at the present time. Therefore these are great opportunities in a company that is growing so quickly.’
‘We are delighted to have recruited such experienced people,’ Giorgi says. ‘Massimo has already made a huge impact, while our EMEA sales are in safe hands with Stefano. Finally, we have been able to find a resource to handle a technological product like Deva that requires different skills and potentially takes us into target markets other than those we are generally focused on.’
More: www.powersoft-audio.com
