Waves Audio has appointed Robin Hu to manage the company’s business development in Greater China.

Beijing based, he has previously been Business Development Managing Director for TC Group China and was co-owner/founder at Everhelp Consultant. His new role is to create and provide sales support to Waves’ customers and sales channel in Mainland China, Hong Kong, Taiwan and Macau. He will be in continuous contact with local sales, while expanding Waves’ presence in the professional and live market segments. In addition, he will provide product introduction, trade show support and contribute to the overall local sales and Waves marketing strategy.

‘Robin’s vast knowledge and expertise are true assets to the company, and we look forward to his contribution to our rapidly emerging market in Greater China,’ says Mick Olesh, Waves EVP of Sales & Marketing.

‘I am passionate about this business and its various segments,’ Hu says. ‘Developing software sales is a challenge and there is great potential for Waves in the Greater China market – being a premium worldwide brand with an excellent list of products covering MI, to the pro, broadcast and live sound. Waves offers a sophisticated platform that matches my personal interest.’

More: www.waves.com

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