Riedel Communications has named Joyce Bente as President and CEO of Riedel North America to lead strategy and operations, and expand Riedel’s presence across North American markets.
Bente joins the company with nearly 30 years’ experience in the broadcast industry, and she will
‘Joyce has provided strategic business development guidance for some of the world’s largest and most successful companies, and we are confident that with her knowledge, experience, industry connections, and leadership skills, she will help us to bring our North American business to a new level,’ says Rik Hoerée, Director of International Sales. ‘We are enormously pleased to welcome her to the company.’
Bente most recently served as the Director of Sales for leading broadcast rental company Bexel, where she consistently exceeded annual budgeted sales revenues and profits. Her work helped to bring top-tier clients, including leading worldwide sports broadcasters and reality show production companies. In addition, Bente drove the modernisation of the company’s digital media plan and the enhancement of cross-collaboration with sister brands.
Earlier roles within the industry include VP of Sales with Band Pro Film & Digital, a provider of professional digital cameras, accessories and workflow solutions. Prior to joining Band Pro, she served as Office Manager and Marketing Assistant at Vinten Broadcast Equipment.
‘Riedel Communications is setting a worldwide standard for flexible, reliable, and robust communications and signal-transport solutions, particularly for demanding live-production environments,’ Bente says. ‘I see tremendous potential for further adoption of Riedel products and solutions across North American markets, and I look forward to helping the company capitalise on these rich opportunities.’
More: www.riedel.net
