US loudspeaker systems manufacturer Fulcrum Acoustic has appointed William Sauer to the newly-created position of Director of Marketing & Communications.

Sauer joins Fulcrum after serving as a marketing manager for the law firm Harris Beach PLLC, and as communications manager for investment management advisor Manning and Napier. Previously, he held senior positions at creative agencies including Ideafirst, Arteffects, and Imagesmith, where he has masterminded marketing and communications projects for clients including Compaq, Kodak, Xerox, GE Plastics, and Heidelberg Druckmaschinen AG.

In his new position, Sauer will develop and implement marketing communications strategies and tactics to build the Fulcrum brand and support the sales function.

‘Bill brings a wealth of experience across a broad range of industries and market sectors, as well as a keen understanding of what makes the audio industry unique. We're looking forward to his input,’ says President and co-founder.

‘Fulcrum Acoustic is a truly innovative company, with an amazing line of products that has made a tremendous impact in the industry in a very short time,’ Sauer says. ‘It's a company with a bright future, and I'm truly excited to be a part of it.’