DiGiCo has appointed Austin Freshwater as its General Manager.
Freshwater joins the DiGiCo team from Canon, where he has spent ten years working in sales, latterly becoming Sales Director for UK and Ireland. ‘During my time with Canon, I developed sales into the professional broadcast sector working with the likes of NEP, the BBC and Sky, as well as the A/V market via the range of projectors,’ he says. ‘This gave me a valuable insight into some of DiGiCo’s markets before I joined the company.
His new role will see Freshwater will working closely with DiGiCo VP of Sales, Ian Staddon. ‘It’s great to have Austin onboard as he brings different expertise and a new perspective to the team,’ Staddon says. ‘I am sure he will be an asset to the business and provide an additional level of support to both myself and the sales team.’
‘The role of General Manager is also a wider remit for me,’ Freshwater concludes. ‘Although there’s still a lot for me to learn on the technical side of things, the rest has fallen into place quite quickly, and the DiGiCo team are a great group of very passionate people.
‘I’m very much looking forward to the challenges ahead to meeting many of DiGiCo’s distributors and customers at Prolight & Sound.’
More: www.digico.org
