Italian loudspeaker systems manufacturer Outline has announced the formation of Outline US to be the sole representative of the company in the United States and Caribbean.

This move marks an alliance between Outline Srl in Italy and renowned audio specialist Jeffrey Cox and Jason Farah, who has more than a decade of hands-on experience of Outline systems: ‘We insisted upon creating an operation in the US that had direct connection to the mothership in Brescia, Italy,’ Farah explains. ‘When you are working with us in the States, you’re aligned with the factory, man/woman brainpower, technical resources and support of the worldwide Outline organisation.’

‘We are taking a similar approach that Cox Audio Engineering used in 1993 when introducing L-Acoustics in the US,’ Cox adds. ‘Direct, focused attention caused the spectacular presence, acceptance and growth of that company and I’m confident we’ll have similar results with Outline as we put the company’s technologies and products forward in the US.’

With access to an extensive inventory of Outline products, Outline US is immediately capable of providing product demonstrations, performances and alternative product side-by-side presentations. ‘We are already fielding some long-standing inquires and requests emanating from the States,’ Farah says.

Outline US is based in Winston-Salem, North Carolina and Taos, New Mexico. Cox notes that a presence in two quadrants of the US allows for more rapid deployment while also accommodating multiple time zones.

‘Outline is launching a new product in the next 30 days that will turn the electronic processor market upside down,’ says Farah. ‘Newton redefines the “gold standard” in modern audio processing and represents another quantum leap forward from Outline. It’s been battle-tested in large-scale events and scoured by renowned rental companies. That’s all we’re revealing right now, but we are extremely excited to bring this technology to the States.’