Powersoft has appointed Concept Audio as a distributor in Malaysia, in line with its pursuit of new markets in the APAC territories.

Concept Audio was established in 2002, and now provides equipment, system design, project implementation and system integration for venues within the region that require staging, lighting, sound systems as well as PA/conference systems. Powersoft joins a portfolio that includes distribution deals with Shure, Nexo, Quest Engineering, and JBL, as well as other well-known industry manufacturers such as Coolux and Clear-Com.

‘Powersoft products can deliver more than enough power to any sized sound system, and their reliability is complemented by excellent component quality, compact size, and intuitive functions,’ says Castrit Lim, Sales Director at Concept Audio. ‘We discovered that Powersoft amps would also be the most flexible option for our customers – given the audio products we distribute already – and the value for money is second to none.’

Concept Audio’s ambitions for Powersoft are, for now, centred around universities and government departments, but the company expects a good response from integrators, rental companies and end-users alike.

‘We believe that the install market is a main growth area for our country at this moment,’ Lim explains. ‘The majority of spending power here falls under middle and entry market levels, so most clients are looking for the best possible products on an affordable budget. Education in this stage is very important, and we intend to conduct more product introduction events and training seminars in order to promote brand awareness.

‘Powersoft has a proven track in helping distributors to educate the markets with leading sonic technologies, and we are confident that these sessions will be beneficial for the customers as well as the brands themselves, eventually leading to many more Powersoft-driven installations and projects in the region.’