Among the benefits of the new glasses, Dolby is claiming a more robust design with a nylon frame that helps prevent extraneous light from entering the glasses, reducing internal lens reflections. The frames also reckon to fit comfortably over 98 per cent of prescription glasses.
The glasses can also withstand many wash cycles and can be reused hundreds of times, while the 3M lenses are scratch resistant and include an antireflective coating. Beyond the antitheft tag included in previous Dolby 3D glasses, these have individually serialised RFID tags, which can be used for inventory tracking and management.
‘We look to maintain the premium quality visual performance that Hollywood has come to expect from Dolby 3D, while providing a more comfortable fit for cinemagoers and a lower price point for exhibitors,’ says Matt Cuson, Senior Marketing Director, Cinema, Dolby Laboratories. ‘The next-generation Dolby 3D glasses strike the perfect balance between style and performance and are designed to be used repeatedly, bringing per-ticket costs well below disposable single-use 3D glasses.’
The new glasses are currently available at a list price of $12.00 or lower when purchased with a Dolby 3D bundle. Dolby also plans to make children-sized glasses available next quarter.
More: www.dolby.com
