Leading entertainment solutions provider Prolyte Group is expanding its international profile with the opening of a new office in Guangzhou, China. The initiative will also strengthen the position of ProLyft in the territory.

The ProLyft range comprises hoist systems and controllers for the entertainment tour, theatre and sports arena market, ensuring safe object or performer movements and protection of performers in their work.

‘After the success of our new office and warehouse opening in the US in 2018, I am pleased to announce the continued growth of Prolyte with the opening of our Chinese office and production facility in Guangzhou,’ says Prolyte CEO, Lambert Bouwmeester. ‘These local offices will serve customers better in the region, speed up delivery times and provide the inventory and presence needed for Prolyte's continuing worldwide growth.’

The new premises provide capacity for manufacturing, warehouse, sales and customer services across China, next to the existing sales and support from Prolyte Malaysia office – PAP (Prolyte Asia Pacific). The establishment of Prolyte China accelerates Chinese presence and the access to the region with strong economic growth and a large territory. It will be an invaluable step for Prolyte to broaden the Chinese market.

‘Prolyte continues to see a trend worldwide for the needs of shorter lead-times,’ explains Prolyte Chief Business Development Officer, Ralph Stockley. ‘Our new offices and production facility in Guangzhou has been strategically located to satisfy the demand for ProLyft products in China and allow for quicker delivery times through Asia. Factors, such as tax benefits, the strength of the Chinese economy and the proximity to the port of Guangzhou helped finalise our decision.’

Alongside this expansion, Prolyte has appointed entertainment distributor Eagle Group as ProLyft distribution partner next to Trinity Technology, Prolyte’s longstanding partner in China. Eagle Group was founded in 2005, and is also based in Guangzhou.

More: www.prolyte.com