Tommex Żebrowscy has been appointed distributor of RCF’s Installed Sound, Commercial Audio and Voice Alarm EN54 product lines in Poland, with Commercial Director, Marcin Zimny explaining that the move is a result ofchanges in the ownership structure and distribution strategy of their existing long-term loudspeaker partner.
‘This meant we were looking for a new partner with a high-quality installation range, that could complement our portfolio,’ Zimny explains. ‘RCF provided a great opportunity and was an exact match.The combination of 70 years of RCF history with 30 years of Tommex provided a compelling partnership.’
Tommex has equipped many sports venues from stadia and sports halls, to entertainment arenas, swimming pools and ice rinks. The company has also worked extensively in theatres, operas and culture houses, concert halls, schools and transportation hubs. The new agreement creates synergies with other brands in the Tommex distribution portfolio.
Confirming the decision, RCF International Sales Manager, Luca Ombrati, comments:‘We were one of the few brands able to fill all the missing product lines in Tommex’s product portfolio. After negotiation, I accepted their proposal because until then RCF had only been successful in the ‘entertainment’ market segment (Pro Audio and MI), thanks to our partner Arcade Audio, and they will continue as our exclusive distributor for TT+, Pro, Live, Mixing, Recording and Transducer product lines. But for RCF this provided an excellent opportunity to develop the installation market-segment in Poland, represented by a well establish distribution company in the specific field.’
According to Zimny, one range that looked particularly attractive to Tommex, was the new Business Line of products. ‘We also see great potential in the Compact and Compact-M series, the P series, the entire commercial sound catalogue and the DXT3000.’
The company has wasted no time in marketing the brand: ‘We have already announced this to our customer base on social media, the trade press and other portals. We will introduce it further during trade exhibitions, seminars and demos,’ says Zimny.
Leading the sales mission will be Tommex Commercial Director Marcin Zimny, who will be personally responsible for the development of the RCF brand in Poland.
‘Our customers are positively surprised and extremely excited by the news [of the RCF brand acquisition],’ says Zimny. ‘They are delighted that we can offer great quality systems, and are able to expand our product portfolio to offer such a wide range of systems and possibilities quickly, and with excellent product availability and support.’
‘We are confident that Tommex can develop this specific part of business for us and look forward to a healthy trading partnership,’ adds Luca Ombrati.
More: http://tommex.pl
