A ‘major reorganisation’ of global operations with the Neutrik Group has seen it restructured as a multi-brand company with an extended portfolio of products. An international global player in interconnectivity products, the group now develops, designs, manufactures and globally distributes electrical and electronic interconnect products and systems under the Neutrik, REAN and Contrik brands.
The reorganisation has taken place over several months, and has significantly expanded and further diversified the group’s product offering across a breadth of technologies and applications –both within and beyond the entertainment and broadcast production sectors the company has traditionally served. Further expansion is being undertaken across A/V, lighting, Ethernet, fibre optic and power applications globally throughout healthcare and wider industrial sectors, where the company has been building supply chain relationships for some time.
Under the new structure Neutrik continues to offer premium copper connectors, innovative fibre-optic systems and robust field-ready, high performance digital audio network devices.
REAN, owned by the Neutrik Group since the early 2000s, has been repositioned as a global supplier with an extensive portfolio of high-reliability connectors for designers of audio, video and lighting products backed by a global supply chain and experienced regional sales network. Additionally, the REAN portfolio has been expanded to include new IP65 rated Ethernet, XLR and RJ45 connector series.
Contrik extends the Neutrik Group product offering with a portfolio of power distribution systems that includes an ‘equipotential’ bonding system and high-quality professional application power cables.
‘Our proud history as a family-owned business, rooted in the principality of Liechtenstein, means that our continued success does not require a specific focus on technology; but rather in continuing to provide our employees with a work environment that inspires their creativity and innovation,’ says Neutrik Group CEO, Chad Trevithick.
