Part of the Life & Brand Portfolio that runs a variety of bars, bistros and restaurants across South Africa, Tiger’s Milk is a popular kitchen/bar is a new outlet located in the chic Johannesburg suburb of Bedfordview. Part of its remit required a zoned BGM playback throughout the premises from a system blends with Tiger’s Milk’s characteristic black interior.
Timelines were extremely tight as the work needed to be finished in time for the easing of Covid-19 restrictions and re-opening of the hospitality industry. The job was originally procured by Output AV, who specified and purchased the Audac equipment, before sub-contracting K2 Innovate for integration. All hardware was supplied by Stage Audio Works (SAW), Audac’s local distributor.
Following a series of successful installs across South Africa, Audac has established itself at the forefront of multi-zone distributed audio solutions. The scalable nature of systems and cost-effective pricing makes them appealing to businesses of all sizes. In this instance, an end-to-end Audac solution was the preferred choice – K2 Innovate had previous experience installing the equipment and Audac’s offering of white and black colour runs on the relevant models was essential in maintaining the Tiger’s Milk brand aesthetic.
The Audac system covers seven distinct zones, including four key areas of seating, the bar, outside and even the bathrooms. Audac’s sleek Ateo range with their CleverMount wall mounting technology were specified for the bar and seating areas, supplemented by WX502 universal wall-mount loudspeakers. The fluid lines of the Ateo range combined with wide dispersion make them an excellent choice for high-end hospitality environments such as Tiger’s Milk. Further, the CleverTouch mounting system takes just seconds to clip the loudspeaker onto the wallplate.
Six weatherproof Audac WX502-O were implemented in the outside seating area, designed to function optimally in outdoor environments with advanced protection network that protects the tweeter against overload. The materials and finish also make it resistant to extreme weather. For the bathrooms, K2 Innovate installed full-range Cena706 ceiling speakers to provide ambience while remaining as visually unobtrusive as possible thanks to their borderless grille design. Their SpringFit fixing system offers the fastest possible installation time on the market.
The entire system is controlled via an Audac MTX88 8-zone audio matrix that enables source selection and level control for each of the seven designated audio zones. Remote control is provided by the Audac Touch app, which enables restaurant staff to control levels from mobile phones.
However, the installation was not without its challenges – notably in adhering to the client’s stipulation that the system should remain as visually discreet as possible in an environment with a large variation in ceiling height.
‘We mounted the subs as high as possible to keep them out of sight, and the same for the loudspeakers where possible, angling them downwards to maintain high-quality audio output,’ K2 Innovate owner Karsten Hinrichsen explains. ‘Certain mounting methods and loudspeaker orientations worked better for different zones.’
Additionally, due to the tight opening deadline, many contractors were working on various aspects of the Tiger’s Milk site simultaneously to ready it for launch, making the process more frenetic. ’Audac’s bracketing systems really came into its own here – we installed all of the brackets first, trying not to get in the way of the other contractors on site, and then once the dust had settled, we simply went back and clipped all of the speakers into place.
‘We’re really happy with the complete solution, and the client is too. In the face of a tight deadline, we have delivered a solution that meets and exceeds the criteria,’ he continues. ‘An Audac solution is an ideal choice for this type of application, giving us a large amount of choice and flexibility at an extremely attractive price point. We were able to provide a well distributed system that delivers high quality audio throughout, even in areas where we installed speakers higher up. Installation is quick and easy, and for the client, management of the system and the various zones is straightforward and hassle-free with the MTX backend and app-based control.’
‘We’re thrilled with the outcome,’ says Matthew Billet, Events Manager at the Life & Brand group. ‘Our new Audac system has elevated our restaurant to the next level, improving the user experience for employees as well as visiting patrons with its unbelievable clarity and headroom. Great work from everyone involved.’
More: www.stageaudioworks.com
