NMK Electronics has been appointed an L-Acoustics Certified Provider Distributor (CPd) for the Middle East region.
With offices in Dubai, Sharjah and Doha, the Midwich Group company has served the region for more than 34 years as a multi-brand audio, video and lighting distributor. With a portfolio of internationally strong brands, a dynamic team and a strong financial foundation, the company has supported top-tier clients on prominent local projects across GCC.
‘Our team of pro audio specialists with decades of experience respond to local demand and also offer technical and design support across the board,’ says Dino Drimakis, Commercial Director at NMK Electronics. ‘NMK works closely with partners from several market segments of the A/V industry, and L-Acoustics fits perfectly with our product mix. We also appreciate the company’s drive to consistently innovate and enhance the experience for audiences and end-users. We are proud to bring their innovative technologies to the region.’
NMK’s aim is to increase the demand for high-end audio and to bring the latest technologies to market. To help accomplish this, it is constructing a 16,500sq-ft experience centre in Al Quoz, the heart of Dubai to showcase real-life audiovisual applications. L-Acoustics L-ISA immersive technology will be a centrepiece of the centre.
‘L-ISA technology is becoming ever more prevalent both for portable systems and for install applications around the world,’ explains Chris Mead, L-Acoustics Sales Manager for the Middle East, India & Africa. ‘Being able to showcase L-ISA in the NMK Experience Centre, where end-users, consultants, integrators, rental companies and promoters can experience it, will open even more doors in the region for us.’
Drimakis agrees that having a space to experience L-Acoustics technology will drive demand. ‘The entire Gulf region is always looking to push the boundaries when it comes to technology,’ he says. ‘We are delighted to provide the access for people to experience these pioneering technologies. They need to be heard to be fully believed.
‘We live in a critical market shift era in our industry where the IT and security markets have entered the A/V industry and started to commoditise it,’ he continues. ‘We’re here to facilitate that change, and to raise the bar on the demand for A/V expertise which is crucial to the success of these complex integration projects. Our ultimate goal is to enhance the complete industry across the Middle East. If we succeed in this approach, it will benefit the complete supply chain and enhance the skill set of the market. Our approach will be organic and selfless to the community.’
‘Having been based in Dubai for more than ten years, I have see NMK as a leading and forward-thinking reseller in the region, and the construction of the experience centre in Dubai is a testament to that,’ Mead concludes. ‘NMK is known for transparency and straightforward way of doing business, and has a great support team to make sure the job is done right. The corporate culture is a superb fit with L-Acoustics and will make for great synergy.’
More: www.nmkelectronics.com
