K-array has been named Specialist Trade Partner for Audiologic as part of the brand’s continued and evolving growth strategy for the UK market.

2B Heard, K-array’s UK distributor, has been operating in the market for six years, and as part of an acceleration of growth, is now focusing on commercial and residential markets with the K-array portfolio.

‘Our ever-changing marketplace means that at 2B Heard, we are focusing more on architectural and commercial installations for K-array, and we are keen that in line with that focus, we continue to service other markets and opportunities for the brand,’ says 2B Heard co-founder, Sam Nankivell. ‘Audiologic has exceptional industry and product knowledge, the ability to deliver demonstrations, training, and provide fantastic customer support. Furthering demo facilities and tech support, helps guide specifications and design, which provides comprehensive support network for people interested in K-array.’

Audiologic will help K-array to build further connections with a wider base of integrators, across a range of markets including specialist retail and leisure, hospitality, professional A/V and houses of worship.

‘We are hugely excited to partner with K-array as their Specialist Trade Partner and further contribute to their growth and success in the UK market,’ says Audiologic’s Andy Lewis. ‘The company’s portfolio of products is well suited to Audiologic’s network of contacts, customers, and projects. Our Applications Support Team sits at the heart of our business, and they will be proactively demonstrating and providing training on K-array’s range of products.”