Bristol-based experiential company Pytch has expanded its Martin Audio loudspeaker inventory for both their rental stock and the company’s ownvirtual studio, with the purchase of a further 24 DD6 boxes using Coaxial Differential Dispersion technology alongside five SXP118 subwoofers.
The motivation behind the purchase, which brings Pytch’s stock of DD6s up to 48, is a prestigious contract to provide a full A/V package for one of the country’s largest arenas, including an exhibition space (which is still under embargo). ‘We have been appointed sole in-house provider to the arena,’ says Pytch founder, Johnny Palmer. ‘Most of our installations are not defined by volume but intelligibility, and DD6 has become an essential tool to deliver the customer experience, whether for parties, jazz nights or any genre.’
Effective as close fills for major concert tours and festival deployment, the DD6 provides even coverage over wide angles and medium throw distances (the short throw horizontal dispersion of 120°, narrowing to 90° as the distance increases). Palmer sees the DD6 less as simply a loudspeaker but rather as a scientific solution in which the critical element is audibility.
‘Sound design is all about delivering messages acoustically in a consistently coherent pattern,’ he says. ‘We focus on the individual audience experience, whether it be from delays or lip fills, and Martin Audio has that capability. At the same time, most of what we do is to enable the [space] to look good and so [the compact footprint] is critical. The DD6 is as small as you are going to get and still deliver a good professional sound.’
Palmer discovered Martin Audio as a 14-year-old farm boy in Tasmania, when he saw a picture of the Martin Audio W8C in a magazine. He said it looked the coolest thing ever. ‘Over in the UK I contacted the company when I was seeking something discreet, and they recommended DD6. It sounded like a hi-fi box and behaved like a pro.’
The new DD6s have already been out on a series of high-profile corporate events, proving popular wherever they’ve been. ‘Clients trust us to deliver their expectation, but we will always choose the right tool for the application.’
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