Digital cinema projection specialist Christie has opened a new manufacturing facility in Shenzhen, China to meet the growing global demand for digital cinema projectors to screen 2D and 3D movies. The factory will initially feed the Asia-Pacific market, allowing the company’s North American plant to increase supply to the rest of the world.
‘Assembly in China opens up significant new opportunities and shipping flexibility for Christie that will allow us to better serve all our customers around the world,’ said Ihor Stech, Vice-President of Operations. ‘It is the ideal location because much of our raw materials come from the Asia region, so we can more efficiently convert them to final product. With the initial projectors feeding the markets in Asia, we will also save on import duties. Meanwhile, we can quickly deploy the projectors to meet demands around the world as needed.’
The new facility adheres to Christie’s strict quality standards, using the same manufacturing principles as its North American operations. With plans to increase the staff in Shenzhen and to add a second assembly line in the coming months, Christie is poised to double production and leap over the competition in dedicated manufacturing capabilities. ‘We are committed to all our partners in the exhibition community, and that includes making substantial financial investments to ensure we meet their needs,’ says Jack Kline, President and COO of Christie Digital Systems USA, Inc. ‘The two facilities are operating closely together under the direction of Christie’s veteran technical team, with Shenzhen precisely mirroring the world-class manufacturing standards we observe in North America. We are using identical equipment and assembly line techniques. We are also employing the same principles, training and technical expertise in our work force that have made Christie projectors the most trusted, most reliable and best selling digital cinema projectors in the world. Our new facility sets a new standard for production capability, manufacturing excellence and speed to market.’
Solaria projectors are scheduled to roll off the assembly line in July. Production will begin with the CP2220 and the Christie CP2210, with the CP2230 to follow.
