Shure and prominent technology and supply chain services provider Ingram Micro have struck a strategic relationship to enhance the Unified Communications (UC) offering across the UK, Germany, Spain and Poland.

The Stem Ecosystem is intended for applications requiring straightforward, deployable audio solutions for daily conferencing. The alliance will focus on distribution of Shure’s Stem Ecosystem, addressing the burgeoning demand for high-quality audio in meeting, training, and classroom spaces.

‘Developing a closer business relationship with IT channels is a key priority for Shure,’ says Shure Senior Market Development Manager for UC and IT Channels in Western Europe, Bob Farahar. ‘Ingram Micro not only has a strong relationship in the IT sector but also deep expertise and knowledge. We believe Stem Ecosystem will be a valuable addition to Ingram Micro’s portfolio while helping Shure reach new markets.’

Ingram Micro’s influential role in IT channels offers Shure an invaluable opportunity for broader market penetration. Additionally, Ingram Micro’s established affiliations with leading Unified Communications vendors such as Microsoft, Cisco, Poly and Logitech pave the way for more cohesive and wide-ranging solutions.

Industry trends continue to demonstrate a noticeable shift in customer demand for high-quality Unified Communications and A/V equipment. This is particularly evident in professional meeting spaces, training facilities and classrooms. As the landscape of work and learning environments continues to evolve, the requirement for dependable, high-quality audio solutions has never been more critical. This relationship aims to address these emerging needs by delivering top-notch audio products that enhance the user experience.

‘Looking at Shure’s exciting range of new products, our goal is to establish Shure as a key audio requirement for any meeting, training or classroom space,’ says Ingram Micro’s Richard Tricklebank. ‘We look forward to opening up new verticals with Shure.’

The relationship is expected help Ingram Micro’s vision to offer an end-to-end solution for any meeting or training room requirement. ‘The addition of Shure helps to enable us to meet our strategic goals and provide an enhanced experience for our partners and end-users,’ Tricklebank adds.

More: www.shure.com/en-US/conferencing-meetings/solutions/stem-ecosystem