Audinate Group Limited is to refresh the brand identities for both Audinate and Dante, ‘including a new logo, tagline, colour palette and narratives that capture the essence of Audinate and the Dante platform’.
Audinate says that the company will ‘emphasise the Dante brand more in the market, given the strong connection and recognition with customers.The Dante AV-over-IP platform enables communication, experiences, inspiration and collaboration to be shared between people and spaces using one connection’. This is reflected in a new Dante tagline, ‘One Connection. Endless Possibilities.’
‘Long the de facto standard in networked audio with more than 550 manufacturers producing over 3,800 products, adding video, control and management has transformed Dante into a complete AV-over-IP platform,’ says Audinate Chief Marketing Officer, Joshua Rush. ‘This new positioning crystalizes what Dante offers the Pro AV industry.’
As the parent company of Dante, Audinate has always been focused on pioneering the future of A/V. The new brand platform for Audinate preserves the company’s respected engineering legacy while creating a more human and approachable brand.
Alongside the new branding that will roll out in the coming months, Audinate will launch separate websites for Audinate and Dante in early 2024, including an initial microsite launching today.
More: https://getdante.com
