In its pursuit of the finest and most innovative live sound technology, the StarNetworks group has become the official distributor of Holoplot Matrix Array systems in South Korea. This marks Holoplot’s first foray into Asia’s live entertainment market.
‘Our philosophy is to look at sound as both an art and a science,’ says StarNetworks CEO, Su Keun O. ‘This philosophy aligns perfectly with Holoplot technology, which is science-based, software-driven, and hardware-enabled, offering unparalleled sound experiences through sound control.’
Over the past two decades, the Seongnam-based StarNetworks group has provided technology and services across a diverse range of projects, including concerts and musicals, festivals, as well as national and corporate events.
The StarNetworks team had their first opportunity to witness the Holoplot X1 Matrix Array in action at the ISE Show in Barcelona and realised that it was something unique.
‘We were fascinated by how Holoplot could visualise sound dispersion and control the sound with such precision and the creative potential of this. Since then, we’ve discovered many more benefits of Holoplot technology with X1 and the new X2 covering all bases in terms of application type. Used as a stereo system it completely removes hot spots and unwanted reflections, allowing us to achieve very high-quality, enjoyable sound.’
The debut of X1 in South Korea was at South Korea’s Lightroom, after the first Lightroom project opened in London earlier this year – also equipped with a Holoplot X1 system. Lightroom Korea opened in Godeok, Seould in November, and serves as the second venue to host the highly-acclaimed art exhibition, David Hockney: Bigger & Closer (not smaller & further away), bringing new creative energy to the already renowned arts and culture scene of the South Korean capital.
‘We are thrilled to partner with StarNetworks and bring the power of Holoplot audio technology to the Asian market,’ says Holoplot Head of Sales, Ryan Penny. ‘As a manufacturer offering a completely new technology, we’re partnering with companies that see the difference in our systems and are willing to take a step towards the future. StarNetworks has already built a great reputation, South Korea is a market that is both forward thinking and is seeing growth in immersive experiences and we see this as a relationship that will extend that further.’
‘Our team is currently involved in projects with challenging acoustic environments and a need for high-quality immersive capabilities,’ Su Keun O says. ‘We look forward to working with the state-of-the-art technology that Holoplot offers and can’t wait to explore all the creative possibilities it can bring to our clients in South Korea.’
